With two highly successful prequels, it is no
wonder that the expectations from the movie, produced under the Yash Raj Films
banner and directed by Vijay Krishna Acharya, are high. Also starring Abhishek
Bachchan, Uday Chopra and Katrina Kaif, the movie`s music and trailers have
already proven to be an appetiser for the audiences.
Touted as one of the biggest releases this
year, it comes with an expectation of towering over the box office collections
of past releases of 2013. Made on an extravagant budget of approximately Rs.100
crore, the film will be releasing in about 4,000 screens in India. "There
is a possibility of the film crossing the Rs.300 crore mark. But we will have
to wait and watch," said Rajesh Thadani of Multimedia Combines. In the
film, Abhishek and Uday will be seen reprising their roles of Jai Dixit and Ali
from the last two "Dhoom" movies, while Aamir steps in to play a
negative role as a gymnast.
Aamir essays Sahir - The Clown Thief, and
Katrina plays Aaliya - The Acrobat Diva.
The film`s promotions have been low key as
"less is more" for the movie, Aamir had said earlier. Promoting films
on television shows seems to have become a trend, but "Dhoom 3" comes
as an exception. The cast has not been seen on many TV shows promoting the film
although superstar Salman Khan was seen talking about the film on his show
"Bigg Boss-Saath 7". "We believe that less is more for this film
and even curiosity will be there," said Aamir, whose innovative promotions
and marketing of his own productions, are always a hit.
In fact, to maintain the novelty of the film,
the makers decided against having any sort of preview show including one which
is usually organised for the cast and crew of the film. For "Dhoom
3", the makers have, however, gone all out as far as launching an
extensive range of merchandise is concerned.
From mobile phones and Barbie dolls to
fashion accessories and notebooks - there are over 200 varieties of products
and 20 partners with a combined penetration at more than 20,000 retail touch
points. The price ranges from Rs 69 to Rs 9,000. "Dhoom 3" will be
Bollywood`s first movie to be released in the IMAX format, a specialized film
format.
Starting its journey with the first in the
"Dhoom" series in 2003, the franchise has had an increasing number of
fans with each film. The first movie starred John Abraham as the villain, while
the second installment "Dhoom 2", which came out in 2006, was also a
blockbuster. It featured Hrithik Roshan as the bad man.
